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This vocationally orientated degree combines business management with contemporary marketing theory and practice. As a graduate, you will be well prepared for a career in management, marketing, business or as an entrepreneur.
The degree is professionally accredited by the Chartered Institute of Marketing (CIM) and covers topics such as:
- strategic marketing
- consumer behaviour
- management and organisation
- growth in a globalised economy
- quantitative techniques for modern business decision-making
You can also choose from a portfolio of optional modules to strengthen your knowledge of a particular topic or develop an area of specialism.
We're committed to delivering an outstanding learning experience that equips our students for future success. Study with us and you'll be challenged and supported, so that you can achieve great things. Join the 19,694 undergraduates learning together at Newcastle. With...