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94% of the world’s population recognises the Coca-Cola logo. So how did one of the planet’s most valuable brands earn a prime spot in fridges the world over? And how has it managed to stay current for so long? Find out what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights to manage brands.
Monash Business School graduates stand out in the workplace because they approach business issues with a broader perspective. Here you’ll develop a new way of thinking that enables you to find more creative solutions, make better decisions and lead with...
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