Media and Communication

Media and Communication offers you the theoretical, methodological, and practical competencies needed to assess the digital devices, platforms, and systems that people use to communicate. It teaches you how to anticipate the possibilities and challenges around people’s mediated engagement and what this means for different organisations and institutions. And it provides you with the professional awareness needed to evaluate the role of media within communication and plan accordingly.

Mastering these crucial understandings of the impacts associated with the digitalisation of contemporary societies enables you to manage and plan for the local conditions and global power dynamics that influence mediated communication practices. These competencies can be applied across different national and cultural contexts, providing a critical perspective on global developments in media technology, datafication, and platform societies. The programme enables you to hone these competences in two crucial areas: corporate and global communication.

In the programme's second semester, you can specialise in Corporate Communication or Global Communication.

The third semester gives you an opportunity for mobility. Either take a full semester internship with one of our partner organisations or one you find yourself. Alternatively, use the opportunity to study abroad at one of our partner universities, to gain valuable international experience.

The master's programme qualifies you for jobs that demand an ability to understand the impact of digitalisation and datafication on communication. Upon graduation, you will be able to plan, implement, analyse, and manage mediated communication efforts in a variety of organisations. Employers range from start-ups and SMEs to governmental institutions, NGOs, and international corporations. As such, you will be qualified for a range of media and communication-focused jobs, where the ability to systematically evaluate people’s uses and experiences of media technologies – as consumers, citizens, or publics – and assess the associated media strategies are needed.